Who We Are
Rooted in the Industry Driven by Experience Commercially Focussed
The Founders
Who is behind PricePower?
PricePower was founded – and is driven – by two experienced industry executives: Riaan van Wyk and Stuart Symington.
Together, Stuart and Riaan have CEO-level experience across much of the international fresh fruit export value chain.

Riaan van Wyk
Co-Founder and Director

Stuart Symington
Co-Founder and Director
What We Are Built On
PricePower is built on deep industry knowledge, trusted networks, and a genuine commitment to the financial well-being of its members.
Neutrality
Importantly, PricePower – and its two founding members – has no vested interests in any industry or commercial institution in any of the sectors in which it intends to operate.
The Trust Promise
The founders appreciate that they are selling trust to their clients, and that their neutrality and transparency is non-negotiable.